Motors & Masterpieces, Australia’s preeminent automotive festival, is proud to partner with the Australian Motor Heritage Foundation (AMHF) to further promote interest in the classic vehicle movement.
Scheduled for November 22-24 at the Melbourne Showgrounds, Motors & Masterpieces will bring together the very best examples from across the motoring spectrum, with top-tier car and motorcycle displays from different eras of motoring history.
The AMHF’s vision is to preserve and promote Australia’s motoring heritage through preservation, education, and research.
At the heart of the AMHF’s work to date is an economic value study of Australia’s historic vehicle sector, which was recently released and revealed the movement's incredible scope.
With survey input from over 6,000 respondents from 800 nationwide motoring clubs, the study concluded that Australian vehicle owners spend over $9.9 billion annually on an estimated 970,000 historic vehicles.
Regarding Motors & Masterpieces, the AMHF will not only have an exhibit within the show but also contribute speakers to various discussion panels scheduled throughout the classic car event.
“We are proud that the Australian Motor Heritage Foundation will be an integral feature of the inaugural Motors & Masterpieces festival,” said Carlos Piteira, Event Promoter, Motors and Masterpieces.
“The work of the AMHF leads the way in demonstrating the importance of the historic vehicle movement, with its economic study a groundbreaking work that will assist in shaping the industry into the future.
“Now that the economic value of the movement has been established, we need to expand the narrative to include the social and cultural benefits.
“Vehicles have been central to societies around the world for more than a century - they keep families and communities connected around a common interest. Outside of the important financial aspects of the movement, the mental health benefits for those who share a love of automobiles can never be underestimated.
“However, there are many headwinds that may threaten the sustainability and growth prospects of the movement which need to be addressed, and we look forward to exploring and delving deeper into these issues at our Event.
Through partnering with the AMHF, Motors & Masterpieces hopes to elevate and expand exposure for those who love classic vehicles, ensuring a sustainable and prosperous future for all involved.
“The AMHF are extremely pleased and proud to be invited to be part of Motors and Masterpieces 2024 and look forward to participating in the discussion panels at the event. We will be wanting to hear from motoring clubs and enthusiasts on their views and concerns regarding the sector and how best that AMHF can further promote the sector by undertaking follow-on work to the recently completed Economic Value Study” said Geoffrey Piggott, the COO of the AMHF.
Following in the footsteps of classic vehicle shows around the world, Motors & Masterpieces will see Concours vehicles split along lines of ten distinct subjects, with each display area featuring sideshows and attractions that enhance the bespoke topics.
The festival themes include La Dolce Vita, California Dreaming, Tokyo Lights, Swinging London, Great Southern Land, Golden Age, High Society, Continental Classics, Monaco Glitz and Chequered Flag, with entries now open via motorsandmasterpieces.com.
Additionally, entries are also open for the inaugural Motors & Masterpieces Art and Photography Competition, with $4,000 set to be awarded to the winner in each category.
Further to the curated selections, the celebration will feature an extensive assortment of display vehicles and car clubs, creating an unmissable spectacle that promises to captivate visitors and showcase the ever-developing world of automotive innovation.
Elsewhere within the Showgrounds, the road network will be pressed into service for a series of ride-and-drive sessions, with visitors able to appreciate motoring’s finest in action.
Expressions of interest are also now open for exhibitors with tailored packages bespoke to their needs.